Scintilla was a concept developed by Efurd & Associates for a brand incubator based in San Diego, CA. Robert was responsible for the product concept, brand pitch, logos and product design. It was based on the insights that liquid shampoo is 80% water and the idea of single use or recycled plastic has been distorted to shape public perception of sustainability. The process drains natural resources, contaminates water and puts material into the environment that takes generations to break down. Scintilla was our solution.