I am an executive level creative director with 20 years experience in the beauty, apparel and home accessories industries. I work primarily with founder-led brands to maximize creativity and drive growth.
Although I have spend most of my career in the beauty space, I choose to work with a variety of brands that have a resonant story to tell. I practice a people-first approach that allows an environment of risk-taking and iterative learning. I have a proven track record of organizational growth with teams that are able to maximize their potential in a mutually beneficial environment.
In addition to being a passionate Creative Director, Efurd & Associates is a full service creative agency focused on intelligent brand strategy, emotionally resonant storytelling and multi-channel design. Leveraging a wide range of creative partners and disciplines, our specialties include:
Branding & Strategy
Brand audits
Naming
Positioning
Voice & tone
Visual identity
Content concept & Strategy
Campaign development
Art direction
Photography
Video
Production management
Copywriting
Merchandising Design
Planograms
Retail displays
Windows
Visual merchandising systems
Navigation and wayfinding design
Packaging Design
Packaging design and development
Mechanicals
Renderings and comps
Fixture design