Friends W/Benefits
Skincare with an open mind
Friends W/Benefits was concepted, branded, formulated and brought to life by Robert at Efurd & Associates through a partnership with XJ Beauty, a co-manufacturer of skincare and beauty products based in San Diego. For FWB, we started with the simple idea for an eye serum. What if we could make a product that moisturizes, tones and brightens your existing powder-based makeup?
From there the concept continued to grow. We created a full line of all-natural ingredient based high-performance skincare products and serums. All of them designed to work with your favorite gentle skincare and makeup products. We sourced an ethical and thoughtful combination botanicals and technology for the basis of all of our formulas. Our products are designed for high performance interactions and the best part is, you don’t have to change your routine to use our paraben, sulfate and filler free products.
“We only use safe, all natural ingredients and you can trust that you’ll never hurt our feelings by using other products. In fact, our line of serums, additives and treatments are designed to make those relationships even better.
Why change your whole system just to have the effectiveness of high quality serums and boosters? We believe that you know your skin and your products best, let us be your friend with benefits.
The pitch
For full insight on the strategy and thinking behind the brand, download the investor pitch - password protected
Credits
Robert Efurd
Strategic Development, Branding, Formulation, Package Design, E-comm platform