River Trip
Find your river
River Trip IPA was a collaboration between Robert and lifelong friend Colin Walsh. Colin custom brewed the beer and asked Robert to come up with a visual story around outdoor adventure that matched the flavor profile. The result was River Trip IPA. The location shots were taken on numerous adventures in the Catskills and to an actual river trip in Montana with Colin that was inspired by the collaboration.
Credits
Robert Efurd
Brand strategy, design, typography and production