Branding / Strategy / Design / Leadership

I believe in human connections and authentic branding that resonates. For nearly two decades I have led world class brands and creative teams in the founder-led space to scale organizations, drive growth and create meaningful relationships between people and products.

The Hair Lab by Strands

The challenge: Explore new territory for the saturated space of customized hair care and scale from initial launch to a well established brand in the industry.

DevaCurl Rebrand

The challenge: Modernize the industry leader for curly hair and culture

 

Cook

The challenge: transform an expansive brand vision into a concise and intuitive brand narrative

 

Friends W/Benefits

The challenge: create a brand from the ground up that is designed to work WITH your favorite skincare products

 

Martyn George

The Challenge: a new brand platform with a DIY aesthetic